Rebranding to Stay Relevant

Building defensible brands in the age of hyper-competition.

How has rebranding changed in 2019? What is dynamic branding? How do you take a brand international?

We dug into 20+ famous rebrands and consolidated the most helpful takeaways in our eBook. You'll learn:

• The most common pitfalls to avoid when rebranding
• How brands like Coors differentiate their product to stand out
• Lessons on how to build a cult brand like Harley-Davidson
• How Patagonia creates the most passionate consumers using brand values