Rebranding to Stay Relevant
Building defensible brands in the age of hyper-competition.
How has rebranding changed in 2019? What is dynamic branding? How do you take a brand international?
We dug into 20+ famous rebrands and consolidated the most helpful takeaways in our eBook. You'll learn:
- The most common pitfalls to avoid when rebranding
- How brands like Coors differentiate their product to stand out
- Lessons on how to build a cult brand like Harley-Davidson
- How Patagonia creates the most passionate consumers using brand values