Creative processes matter. And strategy-driven creative operations that will make an impact on your top-line goals is the new requirement.

Join us for our on-demand webinar to hear from creative leadership and creative operations as we discuss how to drive visibility, process, and impact. We cover topics like:

  • Maximizing transparency and visibility in reporting
  • Creating scalability through repeatability
  • Focusing on process rigor vs rigidity 

Steve Farrell | Creative Director, Smartsheet

Steve is the Senior Creative Director at Smartsheet and runs the company's in-house design studio. His career spans a varied client-side and agency background holding senior roles Digitas, Publicis, MTV Networks, Facebook and Microsoft, leading brand, marketing and product design teams. He currently resides in Seattle but will always be first and foremost a New Yorker.


Victoria Lichtenshtein | Senior Marketing Program Manager, Smartsheet

A seasoned program and project management professional, Victoria is adept at folding in just the right amount of process to help unlock creative potential and scalable growth. Her career has spanned engagements from a small marketing consultancy to global advertising agencies. Now, she works client-side at Smartsheet, leading strategic marketing programs. Victoria is a certified Scrum Master and an awarded program leader. She is the recipient of multiple ADDY and Cannes Lion awards.


Lucia Ulc | Creative Director, Brandfolder

Lucia Ulc is a designer and artist from Colorado, currently working as Creative Director at Brandfolder. She has over 10 years of experience in both agency and in-house positions, designing for a variety of clients ranging from growth-mode startups to Fortune 500 brands. Lucia joined Digital Asset Management company Brandfolder in 2017 to define and lead creative efforts, and as of late is focused on scaling Brandfolder’s product and user experience.


Sean Carty | Principal Product Marketer, Brandfolder

Sean is Brandfolder’s Principal Product Marketing Manager with 12 years of product marketing experience. He has spent the last 4 years at the intersection of collaborative work management and digital asset management. The accelerating convergence of these two markets has given Sean unique insight into how high-velocity marketers and creatives can use process and technology to turn frantic chaos into streamlined efficiency.