Guide: Strategies to Amplify & Extend The Value of Your Creative Assets

Here at Brandfolder, we understand that lost, outdated or off-brand assets waste your creative teams’ time, talent and opportunity to add brand value. And the icing on the cake? Failure to bridge the gap between your beautiful creative and your team’s marketing initiatives results in disjointed and ineffective campaigns.

So, how can you maximize the value of your creative assets? This guide dives into actionable strategies your team can use to ensure that every piece of content you create lives a long and highly impactful life. You’ll learn:

• How to empower non-creatives to customize and reuse existing assets via templates.
• Tips for search-friendly file naming conventions and organization structures.
• The “3 C’s” to follow to keep content creation and marketing campaigns in lockstep.