Implementing a new system is exciting and could save your team time and energy. Yet, DAM adoption isn’t always seamless or straightforward. Your team has spent countless hours selecting, advocating, and implementing the DAM that’s right for your business. And still, usage isn’t where you’d like it to be.

Join our on-demand session for a crash course on discovering tell-tale signs of low adoption, common pitfalls, business impact, and how you can implement best practices to increase DAM adoption.

Kenneth Hurta | Director of Solutions Engineering, Brandfolder

With a background working in and innovating on ad tech, SEM and DAM platforms, Kenneth is a solutions oriented thought leader that focuses on solving complex marketing problems for brands.

Kristine Petermann | Digital Asset Manager, Innocean

Kristine Petermann started working for Designory in downtown Long Beach, CA as a Project Coordinator from 2007 to 2009. She became a Digital Asset Manager in 2010 for Designory after the automotive industry recession. She serviced automotive clients like Nissan, Infiniti, Subaru, and Audi. Kristine grew and learned about Digital Asset Management during her time at Designory. In March of 2018, Kristine moved over to Innocean USA to expand her knowledge and help implement a new DAM system for this company.